Are you starting your career as a real estate agent? There is no doubt that this is an exciting endeavor and you definitely want to impress your clients, generate good leads and sell houses. But, you need to understand what skills you have to have and the best practices you need to adopt in order to succeed. It is easy to be intimidated because there is a lot to learn, but experts like Asaf Izhak Rubin will tell you that the process can be quite straightforward if you are dedicated. The key is to market yourself and also develop personal connection with the buyers. Some of the things every real estate agent should focus on are:
- Listing photos
Asaf Izhak Rubin suggests that you opt for a professional photographer to take the listing photos. After all, these photographs are first thing a prospective buyer will see, so using outdated and low-quality ones is not recommended. Their perception of your business will be affected because of unprofessional photos and they will not have a good impression of the house either, which will cost you leads. It is best to hire a professional to take the photos, regardless of how tempting it might be to just use your phone’s camera to do so.
- Soft skills
It is a must to work on your soft skills because real estate is very much customer service because of how much you need to interact with clients. You have to know how to listen, communicate, decipher the information you are provided and give suggestions accordingly. Bear in mind that a home is the biggest purchase most people make in their lives and you have to master the skill of selling them one, without coming off as manipulative or greedy.
Taking a mentor when you begin your career as a real estate agent is a must. As per Asaf Izhak Rubin, you should shadow someone because it will help you learn from their transactions. You also need to educate yourself on the basic knowledge and the jargon related to home-selling. Talk to your mentor about the steps to take for finding success, including marketing strategies and time management. You can benefit from their experience every time you face a problem.
It is important to remember that there is a lot of jargon in real estate contracts and you will not know everything. However, Asaf Izhak Rubin suggests that do not leave your clients with more questions instead of answers. You have to make an effort to educate yourself on what the real estate contracts include, such as financial terms, timelines, inspection details and others. Your clients are trusting you and putting their future home in your hands.
- Focused marketing
You need to be very careful about how you execute marketing strategies. Asaf Izak Rubin recommends that you take advantage of different platforms to get maximum engagement. However, this does not mean that you use unfamiliar techniques and overwhelm yourself. You should study every channel thoroughly and understand how it works before you move onto the next one. Moreover, also make sure the platform you are using is suitable for your industry and can help you reach your target audience.
One of the most important things for a real estate agent is networking. You have to work with numerous people when you sell homes, such as vendors, investors and inspectors. Experts like Asaf Izhak Rubin suggests that you keep everyone’s information safe because you never know when you might need assistance. A lot of agents get their buyers via referrals, which highlights the importance of building a rapport with your colleagues. It is also a good idea to get in touch with buyers after their purchase and ask them how they are settling in. They will appreciate it and send business your way.
Take advantage of these tips to further your career as a real estate agent.