LInkGraph, SEO software company is a digital marketing company that offers a full range of digital marketing services and SEO software to help you take your business from unknown to worldwide. LinkGraph has taken every aspect of digital marketing and created a comprehensive option for companies that want to give their digital marketing needs in trusted hands without hiring more staff internally. Here are four of the services they offer to alleviate the digital marketing needs of companies large and small.
SEO services
The type of SEO services you will need will depend on the type of business you have, where your business is currently, and where you hope to take your business. They offer technical SEO, local SEO, managed SEO, white label SEO, enterprise SEO, and link building. When joining an SEO company like LinkGraph, they will take the time to get to know you and your company to develop a digital marketing plan with the services that will benefit you the most.
SEO services are more complex than telling you what keywords are best for your brand. It involves extensive keyword research and trial and error to examine search results. Additionally, once target keywords are identified and found to rank high on search engine result pages, you can’t stop there. Search results are constantly changing and evolving. Your digital agency will constantly explore and improve your keyword research and search results.
Reputation Management and Digital Public Relations
Digital public relations and reputation management are different services but closely linked and sometimes overlapping. Digital public relations is just what it sounds like; public relations for your digital voice. This service covers your online image, branding, and perception. Reputation management is a form of digital public relations that happens when you, your company, or your brand have received negative public attention, attempting to counteract the negative press.
Both of these public relations services will overlap your other digital marketing services, including content, advertising, and keywords. Using the same company for all of your digital marketing needs will ensure brand consistency across all channels. One of the advantages of choosing a company like LinkGraph; they offer all the services you could want relating to digital marketing and SEO.
Content Strategy
Content marketing is the process of utilizing content for marketing purposes. The content strategy will include written and visual content across all platforms, including websites and social media. The content strategy will integrate the SEO keywords, backlinks, landing page, blog posts, content optimizer, and potential customer research. This does not directly include paid ads but considers them as part of the overall digital marketing strategy.
An important part of all content marketing strategies is ensuring consistently fresh content across all channels for online visibility. This is an important part of optimization because your search results will be lower due to inactivity if there is not consistently fresh content. Google’s algorithm takes all of those factors into account when generating search results. A solid strategy will include frequent digital updates.
Digital Advertising
Digital advertising includes pay-per-click (PPC) ads and all advertising across all digital channels that are paid for. When looking at analytics, the traffic resulting from PPC or other paid advertising will be differentiated from organic traffic, so you can see where your best results are and adjust your content marketing strategy and PPC ads accordingly. Your digital agency will help you identify those trends and make recommendations for changes in your digital marketing.
One of the advantages of trusting paid advertising to LinkGraph is that they will make decisions based on results, so you don’t need to worry about being swayed by a savvy advertising salesperson for options that won’t directly benefit your company.
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