Health and wellness is a billion-dollar industry and is overgrowing with each passing day. Consumer demand is rising, and wellness has become a viral trend. Innovative solutions and an increase in demand present many opportunities for businesses to create a foothold in the market. The flip side is that it is making competition all the more fierce.
How do you ensure that your health and wellness business stands out among the rest? What are the ways to boost visibility and increase sales? Using exemplary marketing efforts can help create a robust practice and a thriving business.
Here are a few helpful marketing tips for your health and wellness business.
- Use email marketing.
Did you know email marketing has an ROI (Return on Investment) of nearly 4200%? That means that for every $1 you spend, you get a return of $42.
Email marketing is an efficient yet inexpensive way to connect with your existing and prospective customers. It is an easy and convenient way to communicate brand updates, benefits, new offerings, and so much more.
With email marketing, you can develop customised marketing campaigns by creating personalised content. You can also create individualised content by segmenting your target audience. By doing so, you can ensure that you send the right emails to the right customers.
Emails can also be an easy way to keep a pulse on the customer experience. Through feedback emails and surveys, you can figure out if customers like to interact, engage, and associate with your wellness brand.
Using email automation platforms can also help businesses save a lot of time and energy. Automated emails need not only be payment reminders. You can create a better user experience by sending informative emails, incentives, and reminders.
- Refine your audience
It is common knowledge that you should design your marketing strategy based on your target audience. However, refining your audience is equally important. Are you using the same target market profile that you did when you launched your business? If you are, it is time to consider re-evaluating.
Knowing and understanding your target audience is essential for business growth. However, with time your target audience also changes. Their needs change, and so do the issues that they need help with.
Targeting too broad an audience is a mistake that many health and wellness businesses make. When you try to connect with everyone, your marketing campaigns become generalised and so, less engaging. Instead, refine your audience and create specific marketing messages that connect directly with them.
The same approach is necessary for your email database as well. You should regularly update your database to ensure you have an accurate and engaged mailing list. If half your emails bounce and the other half remains unopened, your email marketing efforts are going in vain.
- Leverage the power of social media.
Without a doubt, social media is one of the most powerful marketing tools that we have today. The platforms can also do wonders for wellness businesses. More and more people are joining health and wellness groups on platforms like Facebook and Instagram. The timelines of these platforms are flooded with health tips, recipes, and workout tips.
By creating an active social media presence, health and wellness businesses can make their health communities. People are becoming health-conscious and like to surround themselves with like-minded people. By creating your community on social media, you can create support groups and encourage group sharing.
You can also leverage the power of social media to provide a better customer experience. Clients look for convenient ways to find more information about their health choices. You can use your social media presence to provide more information about the products and services your offer.
Social media marketing is targeted, and you can personalise the content you post on various social media platforms. By providing helpful content regularly to your preferred target audience, you can build trust and convert them into loyal customers.
- Implement influencer marketing
People are becoming increasingly aware and do a lot of research before using any health and wellness product or service. If you want people talking about your wellness brand, then consider implementing influencer marketing for your business.
There are many famous influencers on social media, some with a very high number of followers. You can also work with micro-influencers who have a niche audience. It would be best if you chose influencers to work with based on their reach. Micro-influencers may not have a huge following, but they usually have very high engagement rates. Their communities are more close-knit than those of macro-influencers. Besides being cost-effective, micro-influencers also help you reach a targeted audience.
You can also use the Internet to look for social media accounts in the health and wellness sector with a large following. You may reach out to the influencers to try your health and wellness products or services in exchange for a review and link to your website. The influencers may not know the benefits of your products or services as much as you do. Take the time to educate the influencers so that they can spread positive words about your wellness brand. Let them know about the benefits, your brand mission, and what makes your brand unique.
- Make your website mobile-friendly.
There are over 3.8 billion smartphone users in the world. More than 70% of all web traffic is generated through mobile devices. Is your website optimised for mobile?
Offering a mobile-friendly website is one of the most effective ways to keeping visitors on your website for longer. If your website is easy to use, people are less likely to leave it. Having a mobile-friendly website significantly reduces your bounce rate.
Having a mobile-friendly website also makes it easier for prospective customers to reach you. Also, ensure that your website is SEO optimised to rank higher on the search engine result pages.
Conclusion:
The right marketing strategy can help grow your business and your customer base. However, as your business grows, the likelihood of unexpected risks also rises. It would be best if you considered investing in business insurance to protect your business from these unforeseen risks. Consumer mindset changes with time. Ensure that your marketing strategy remains relevant to support your business objectives.
